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RespirationScan is a breakthrough breath diagnostics startup at the cutting edge of chemoinformatics. We worked closely with their leadership to design + build a new visual language, investor deck, brand and website. We expressed their products’ limitless possibilities through a crisp spin on “traditional med-tech” design, creating a minimalist aesthetic while pushing the boundaries of the intersection of art & science.
Breath Diagnostics Visualised
The motif of the moving, colored ball represents both breath and diagnostics. The flow and transience of the movement mimic human breath in the inhale and exhale. Whilst the little particles represent the data points and insights uncovered via the patented breath diagnostics platform
The Investor Deck
Less than a year ago we helped Respiration Scan raise a $2.5M Seed round which included backing from the Israel Innovation Authority.
When it came to the Series A, we took their deck up a notch and closed their $5M Series A.
When working with our founders we are able to fully articulate the product, company & vision and the strategic process we undergo provides clarity & direction, giving value to other parts of the business, leadership & direction.
The Logo Mark
Taking inspiration from the moving ball we created a logo that is a conglomerate of "chemical organic compounds" to create a minimalist, organic logo mark.
The design was created in a way to accomodate the growth of the companies product lines. Starting with ExhalePN, and in the future, ExhaleViruses, ExhaleCancer & more.
Explaining complex technology through storytelling is our super power. We loved woking on creative direction, script & production in collaboration with Virtual Point Animation Studio.
Traditional med-tech companies are usually in the blue color pallete, we wanted to hint at the medical space but depict our innovation and breakthrough take through the "untraditional" color pallette. Creating a family of colors that are diverse and have multiple appliactions
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